Washington, DC — Stung by a series of scientific scandals, the U.S. Environmental Protection Agency is issuing multi-million dollar contracts to public relations and media firms for work to improve the agency’s scientific reputation, according to documents released today by Public Employees for Environmental Responsibility (PEER). PEER is asking the agency’s Inspector General to review the legality as well as the appropriateness of using funds for image enhancement that would otherwise be available for public health and environmental research.
Under one $6 million contract request for “Communication & Graphic Research Support,” EPA’s scientific arm, called the Office of Research and Development, is seeking professional guidance in “strategic communications” to “enhance ORD’s corporate image.” The chosen contractor will “conduct focus group and survey research” and “enhance ORD’s physical identity” through branding and product development. The work would also include developing press releases, brochures, banners and even logos.
“Good science does not need spin,” stated PEER Program Director Rebecca Roose, pointing to recent reports that have faulted the agency for improperly altering scientific work on mercury, asbestos, water pollution and even the public health dangers at the World Trade Center following the September 11 attacks. “EPA’s scientists are telling us that there is not enough funding for vital environmental and health research but there appears to be no shortage of money for media manipulation.”
Under current law, agencies are not supposed to use tax dollars “for publicity or propaganda purposes.” In addition, EPA’s own policies (termed “One Agency, One Voice”) discourage deviation from the standard EPA format or “the creation of identifiers for programs, offices, initiatives, etc. because EPA should be the primary organizational reference for all EPA efforts, not a lower-level organization.”
Besides public relations contracts, ORD is training its scientists in “media/press relations, community outreach/activities, feature story writing and photo opportunities,” according to one agency email.
Employees tell PEER that Michael Brown, a former PR executive who is ORD’s Associate Assistant Administrator, is the inspiration for the spending on “communications strategies.” PEER is charging that EPA is seeking marketing help solely to attract corporate partners as it transforms into an arm of corporate R&D and away from its public health mission.
“Politics have so permeated EPA that there is only room for science that serves the Bush administration slant,” Roose added, noting that, this spring, PEER had to sue to obtain internal surveys of ORD scientists. “The assumption that the problems with EPA’s science program can be fixed by a focus group and a new logo is just plain loony.”
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Read the $6 million Request for Proposal
See the email announcing the ORD Science Communication Bi-Annual Meeting
Look at PEER’s letter to the EPA Office of Inspector General